Top 5 Virtual Fitness Programs in the UK - Q1 2023

In the first quarter of 2023, the top 5 virtual fitness programs in the United Kingdom displayed varied performance trends across weekly downloads, revenue, and active users. Here's a detailed look at their metrics:

Strava: Run, Bike, Hike saw significant revenue fluctuations, starting at approximately $217K in late December and peaking at about $269K in mid-March. Weekly downloads ranged between 17K to 26K, with a noticeable increase to 25K in the final week of March. Active users remained robust, hovering around 750K to 860K throughout the quarter.

Fitbit: Health & Fitness experienced a revenue peak of around $237K in late December, followed by a dip and a resurgence to $211K by the end of March. Downloads started strong at 89K but dropped to around 18K by the end of the quarter. Active users maintained a consistent range between 770K to 860K.

OS Maps: Walk, Hike, Run, Bike showed a steady revenue trend, averaging around $120K each week, with a peak of approximately $145K in early January. Downloads fluctuated between 11K to 23K, while active users ranged from 40K to 52K, showing a slight upward trend towards the end of March.

Zwift: Ride and Run demonstrated moderate revenue growth, starting at $83K and peaking at about $116K in late February. Weekly downloads were relatively low, averaging around 1K to 3K, while active users showed a slight decline from 13K to around 9K over the quarter.

The Body Coach Workout Planner had a strong start with revenue hitting $294K in late December, followed by a dip and then recovering to $68K by the end of March. Downloads varied significantly, peaking at 25K in late February. Active users saw a rise from 52K to over 81K in late February, stabilizing around 71K by the end of March.

These insights, powered by Sensor Tower, provide a comprehensive view of the virtual fitness landscape in the UK. For more detailed analytics, visit Sensor Tower.